What is Google Page Rank ?
When search engine optimization experts read this, it merely
confirmed something they already knew...that even well-optimized
content needs to be periodically refreshed in order to maintain top
search engine rankings.
RSS content is delivered through RSS feeds. Simple files structured
in a specific way.
Using RSS will advance intension and maximize freshness. RSS
newsfeeds transfer a range of opportunities so that increasing
traffic to your website. Broadcasting your own feed is a great way
to cut through the deflection of SPAM and get your message directly
to your target market. Not to mention The Traffic That an RSS Feed
can bring to your Website. On the other hand, importing feeds from
other sites or alike other parts of your own site and publicizeing
them on your webpages can reconstruct your search engine positioning
by automatically keeping your website full of fresh, significant
information. This article will show you how to show RSS feeds on
your webpage, as well as a few techniques so that maximizing the
value you derive from them.
But first lets see some RSS advantages and benefits:
1. New content. Updated information.
2. RSS gets your content delivered, period. And it helps you
increase your search engine rankings and drives new traffic to your
sites.
3. Microsoft is integrating RSS support in the next version of its
Internet Explorer and is making RSS an integral part of its
long-awaited Longhorn operating system.
What you must avoid with RSS?
Never use JavaScript to show RSS on your pages. Why not? Whereas
search engines don't look at JavaScript, so JavaScript feeds are
pointless since SEO. To contract newsfeeds visible to search
engines, their text has to be embedded into your page. If you view
the source code of your page and you don't spot the actual text of
the newsfeed, then search engines aren't going to discover it
either.
So, what you should use, is PHP or any other server side pattern.
Server side algorithm is any methodology that "runs" on the server
while Client side tactics is any approach that has to be downloaded
in the visitor's computer and then show on his browser. An case of
server side is a PHP script and an reference of client side is a
javascript.
Now in this article we are going to focus on the PHP methodology to
show RSS feeds on your pages. There are many and various Free script
that can show RSS feeds on your pages and one of them is CaRP. (You
may search Google for "CaRP" to find the download link).
By adding RSS in any of your pages, this page will be always with
fresh content.
You have of course to find Relative to your site content so that
will help you SEO optimize your pages. Let's say you're trying to
optimize your page for the words "search engines". Try browsing or
searching since "search engines" at Feedster dot com and other
newsfeed directories, or again just searching Google.
For reference, to look since a "search engines" feed, search so that
'RSS "search engines"'. At the pages that come up in your search,
look for an orange button or a link with the letters "RSS" or "XML".
Clicking anything of those should get you the URL of their RSS feed.
Once you have assemble some newsfeeds that covers the right topic,
copy those URL's and paste them into a notepad and save the file.
Then test them all since a few days until you choose one that is
update more day by day than the others do.
At the top of each RSS Feed (when you look in the source code) you
will see some reputable info as the date and time the RSS feed was
created or updated.
Now I will tell you a secret that lots people doesn't know. If you
use a script like CaRP then in your pages you may only show one RSS
Feed at a time.
What does that mean? That maybe the RSS Feed is Relevant and update
daily but, the problem is that the same RSS feed maybe is shown in
thousand other sites in the same time. So Search engines like Google
will not index your page (or may ban your page in a worst scenario),
considering of two reasons:
The same content can be found in other sites that use the same RSS
Feed, as dublicated content (robot will take it as spam) and the
robots doesn't like to index the same content over and over again.
And Why they should index your pages while the same content they
have indexed theretofore from a previous visited site?
So what you can do about it? The solution is one and is called
Random RSS (discovered by TrafficBoosterPro dot com)!
This is the new SEO technic to optimize your site since it uses the
RSS Magic but in the same time it uses PHP to select randomly 3 or
more RSS Feeds from a Feed pool of hundrends or thousands of
Relevant RSS feeds that mix their content during the time that the
page loads in the Browser and this way it creates a unique content
always Related and fresh.
Also the new Google "Bigdaddy" update is not an algorithm update but
a change in Google's data center infrastructure. It contains new
code since sorting and examining web pages. According to Google's
search engineer Matt Cutts, the update should be live in February or
March 2006. Google is now testing a new search engine spider that is
based on the Mozilla browser.
The new spider should be able to index more than traditional search
engine spiders, possibly links within images, JavaScripts or Flash
files. That means that Google while visiting your pages will behave
more as a web browser than a common robot.
So It will have to load your page (by simulating a common browser)
to view what it couldn't discover before as a simple crawler robot.
That means it can spot redirection and hidden CSS techniques (known
as black hat seo). But it will also see that your page has fresh
Related content in each time the googlebot visit your site. This
approach will show new content in every browser refresh every day
every hour every minute.
Fresh content since ever! Great! You're importing content into your
webpage that's relevant to your keywords! And every time the RSS
feed gets updated, fresh news will show up in your page
automatically! But we're not going to stop there. There are still
ways to boost the SEO value of the newsfeed.
Now each RSS Feed does come with content, links and some time
images. What this could mean in your pages? It can assign your pages
look nicer (because of Related images) but it could also present
them load slower. In the other hand the embedded links can get your
PageRank bled off by adding numerous links in your pages that will
also manage the robots follow them and leave your site.
To dissolve this problem one should download and use a PHP script
named TrafficBoosterPro. From TrafficBoosterPro dot com. This is not
a free script but among the other features that this script has is
to mix and randomize RSS feeds in your pages cast away the embedded
links and images or show images and not links or show links but not
images or show just the RSS Feed content and you can choose how lots
RSS Feeds you want to use in the same time in one page.
This script can build for you also thousands of optimized pages with
Proportional content just by giving to the script your desired
keywords. You may choose to blend as masses of Related RSS Feeds in
the Admin control panel and it doesn't stop here. It can show
Associated clickbank, Ebay and Amazon products with your affiliate
ID embedded in the links, It can help you sell your products in Ebay.
Search engines have the abilitiy to make even the most confident
webmaster feel powerless. So It's useful to spend a few minutes
researching some appropriate choices - once you've decided on one
that you believe to be suitable, you can start picking up new feeds
straight away.
Google has had a feature out for some time which allows webmasters
to create a sitemap file to help Google's crawlers find and index
content.
It sounds like a great idea. After all, it is much easier to feed
the crawler the content then hope it finds it on it's own.
But is a Google sitemap worthwhile? Is it even necessary? Well, once
you realize the incredibly powerful statistics available to you, you
might change your opinion. After all, would knowing what terms might
be driving searches to your competitors be helpful?
When the Google Sitemap program first started my thought was "That's
kinda cool but what's the real benefit?"
So, I thought I'd try it out and submit sitemaps for a few sites
that I own.
When Google Sitemaps first came out it was very difficult to figure
out what all the entries meant as well as how to actually create the
sitemap.
Sure, it was XML based, and I could plainly see what they expected
but when you have a large site, how do you go about creating this?
Then Google came out with a sitemap generator which is a program
intended to help you create a sitemap for your site. This does help
speed up the process but unless you are a developer it is a little
difficult to implement.
Also, you need access to your server to run the script required to
generate the sitemap. If you are unsure you should check with your
web host to see if you have terminal access to execute Python
scripts.
Personally, I've never tried the Google Sitemapper tool but I have
used others. For example, on my personal blog which uses Moveable
Type, I found a blog post which shows How to build a Movable Type
Google sitemap template. And I've used Xenu and an Excel spreadsheet
which works great as well.
Now that the sitemap creation is covered, let's get into the
question at hand. Is a Google sitemap really worth the effort?
A few months ago I would have said no, but lately Google has been
adding features that make me think otherwise.
For example, if you've gone through the verification process (which
is really just placing a blank HTML file on the site and having
Google find it) and ensured your 404 errors are properly configured
you can get access to a wealth of additional intel.
One such feature is the "Top Search Queries." This tells you which
queries were used when your pages appeared in the search results but
may not have been clicked on.
In other words, these are actual searcher queries that were
performed on Google where your site may have appeared but not had
click-through's.
From a keyword research point of view, this is a huge advantage to
you. By monitoring your sitemap stats you can easily see some of the
terms people are using and perhaps determine what you need to do to
rank higher for those terms so you too can get the clicks that your
competitors are receiving.
If you don't have ready access to log analysis or other stats, the
Google sitemap can also tell you what terms actually drove traffic
to your site.
In other words, these were searches performed on Google that
actually generated clicks for your site.
There's also a wealth of other information. For example, "Crawl
Stats" shows you how Googlebot sees your site, errors generated by
it, and even a PageRank distribution chart detailing how well
PageRank is distributed.
So, if you are like me and wondering if a Google sitemap is worth it
I'd say yes, it is. The information provided, while mostly
technical, can help you troubleshoot problems as well as provide
ideas to help you improve your positioning.
One of the most burning questions that website owners ask themselves
is this: How do I get targeted traffic fast and - preferably - free?
Well, there are many ways to achieve it and I will show you a bunch
of proven site promotion strategies here. These should help you to
secure a good position with search engines and have traffic for
free. Three months ago I set up a niche site for women. As I already
had a number of websites behind me, previous experiences came handy
in the promotion strategy. And in 6 weeks the site managed to get
listed in the top 30 of Google's ranking.
Let me show you how I did it and how can you, too!
You will need to apply three types of site promotion strategies:
I. Search Engine Optimization strategies
II. Viral Marketing strategies
III Additional site promotion strategies
I. Search Engine Optimization strategies
1. Search engine optimization of your webpage:
This is the first thing you should do. At the stage of creating your
pages have the rules of SEO in your mind, it will save you time and
work later.
2.Site submission:
Submit your website to as many search engines and link directories
as possible. The most valuable directories are the ones that focus
on the subject of your site. For example, if your site covers the
topic of real estate, then find directories specializing in real
estate listings.
3. Make people link to your site
Use any given opportunity to make people link to your site. The most
common way is to exchange links with link partners whose site has a
high PageRank.
II. Viral Marketing strategies
1. Article submission:
Write articles - or hire someone to do the job - and send them to
free article directories. Learn how to write the kind of articles
that make people curious. Use catchy titles. Send some additional
articles into categories where there is a high demand and low
supply.
2. Press releases:
Write press releases, publish them on your site and allow other
webmasters to publish it. You can also distribute your press
releases to news sites.
3. Create freebies:
Create a free ebook, free report, free script or a free software and
let people download it from your site. Allow other webmasters to
distribute your freebies on their websites or use them as
incentives, provided they keep your links untouched in your info
product.
4. Tell-a-friend script:
Ask people to send your pages to their friends by using a
Tell-a-friend script.
5. Write product reviews, testimonials:
When you purchase a product or a service and you are satisfied with
it, don't hold back your enthusiasm. Write a praising review of the
product and ask the vendor to publish it on his site with your name
and your website's address. Amazon.com is also a great place for
writing online reviews.
III. Additional Site Promotion strategies
1. Blogs:
Start a niche blog or a personal blog and network with other
bloggers. Use RSS feeds for your blogs to promote them and to gain
returning visitors.
2. Message Boards:
Post comments on message boards and forums. Establish yourself as an
expert of the subject of your website. This way you will create
credibility.
3. Comments, messages:
Leave messages in guest books or comments on other people's blogs.
4. Sig file:
Use a signature file in your emails. Put a link of your website into
the autosignature part and use it in your outgoing mails and
autoresponders.
5. Offline promotion:
Put the link of your website on your business card. Distribute
flyers in your local community, use them at bulletin boards.
6. Start a free email course
Start a mini course and send out articles or advice through emails.
This can help you to boost your opt-in list's size.
7. Start a free ezine:
If you already publish articles on your site, why not turning it
into a free ezine? Submit your ezine to ezine directories to get
more visitors.
8. Start an affiliate program:
If you sell a product, the best way to promote it is to have
affiliates who will lend ad space on their websites for free and
even help you sell your stuff. You can create your own affiliate
program or join an affiliate network.
These were just a few of possible site promotion strategies that
will help you get traffic, and eventually get your website into the
top of search engine rankings. Of course the time frame differs,
depending on how competitive the subject of your website is. If you
use PPC advertising, it can shorten the process. But if you are on a
tight budget and can afford only free methods, you will still
succeed. Just make a plan for your site promotion activities and
stick to it. The results will come!
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